Writing about wines is Rui’s life but he has always understood the importance of communication and marketing strategies to compete in a world full of wine. This is not a Portuguese problematic, all wines have to compete to find their own place, but Portuguese wines have had to defend their position worldwide and Rui has become an intervening voice in defending the added-values specifically offered by Portuguese wines.
He knows the specific idiosyncrasies of Portuguese wines much because he has tasted so many wines around the world – this is exactly why he’s able to present them so well.
The strategy of each company, region or country needs to be consciously defined and consistently applied. This is where Rui can help.